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  • 23 Mar ’11


Daffodil Day 2011

I’ve done a lot of work for the Irish Cancer Society this year, mainly around this years daffodil day. So if you have seen the daffodil day packs in newspapers or stores. Or if you have been to the garden of hope online here, then you’ve seen my work.

Particularly happy with the Garden of Hope virtual garden. Hop on over and support the Irish Cancer Society by leaving a message of support and maybe a donation if you’ve got a few euro’s to spare in the pocket.

I’ve put together an image here with some of the visual elements of the campaign. The top 4 images are from the Garden of Hope. The bottom 4 are from the Direct Mail pack for Daffodil Day. Included in the pack was a pop out daffodil which can be personalised with a message and sent back to the Cancer Society to be planted in one of the real Garden’s of Hope in Limerick, Cork, Galway and Dublin. You can see a photo of my rather delicate hand holding one in the very bottom left image.

Ian Sorensen

Ian Sorensen is a creative director who likes to write about himself in the third person. He has been making things look good for over 12 years and hopes to share his passion for good design / advertising / illustration with all those who visit this site. He also wishes you a good day!

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