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  • 18 Feb ’11


Do you still know anything about marketing?

We are going through a process of change in our Agency at the moment. As are most similar agencies in Ireland and abroad. A process of self assessment and clarity of identity within an industry which is changing faster than we can keep up. Part of this process is looking at other agencies, how they view themselves and what they are saying which makes them unique. In the process I came across this presentation by Brazilian agency Gringo. Not only are these guys on top of their game on a creative level but their presentation below really highlights how our industry is changing from a marketing point of view and how Gringo in particular have adapted and integrated themselves into this new environment.

Huge bonus points for being able to produce a presentation as slick as this in English, which is not their first language. Translating from portuguese is a tricky task, especially if you are trying to inject humour, I should know, I’m constantly failing miserably to translate my particular brand of humour into portuguese.

Ian Sorensen

Ian Sorensen is a creative director who likes to write about himself in the third person. He has been making things look good for over 12 years and hopes to share his passion for good design / advertising / illustration with all those who visit this site. He also wishes you a good day!

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