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  • 18 Mar ’11


How marketing used to work!

As some of you may know I’ve been doing an awful lot of thinking about how the industry has changed in the last decade or so and where it is now headed. This presentation is the first in a series of three which discuss the topic. Dealing here with where the industry came from and how I see it working now.

I’ve always found it much quicker and easier to visualize my thoughts then to write at length. My focus tends to get lost in writing as I over-elaborate points and go on wild diverging tangents. So lately I’ve endeavored to communicate more with an even visual to written split. I’ve deliberately kept the slides simple, both visually and in tone in order to communicate sharply and directly. Hopefully my train of thought and view on the industry here is communicated effectively.

As always any comments are heartily accepted, whether you think I’m on the money or missed the mark entirely. I love a good argument!

Ian Sorensen

Ian Sorensen is a creative director who likes to write about himself in the third person. He has been making things look good for over 12 years and hopes to share his passion for good design / advertising / illustration with all those who visit this site. He also wishes you a good day!

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