• 0
  • 24 Mar ’11


Shake dat ass!

Back in 2009 I worked on this campaign for an evening of concerts at Leopardstown (who are a lovely group of chaps and chapettes). The job was ultimately a success. But, in my mind, from a design point of view, it was a failure (hence you won’t be seeing the finished job on this site). It’s a long sad story, buy me a beer sometime, I’ll tell you all about it. So instead of leaving a gaping hole in my portfolio where this project should have been I’ve decided to fill it with the preliminary work, which I was really excited about and I’m still quite proud of.

A little background first, these visuals were created to be used in a flash site where the user could insert a photo of their own face or a friend’s onto a jockey. The jockey would then sit astride on of the fabulously elaborate horses as the horse danced to the music of one of the bands who would be playing over the course of the concert series. Unfortunately none of this work ever saw the light of day. UNTIL TODAY!! (fanfare, trumpets, lutes, accordions, xylophones and a welsh mens choir from the valleys). Prepare to have your eyeballs melted by the most blinged out horse you’ve ever seen!


The logo

It's a bit racy, don't you know!

An example of the interface for searching the bands

The horse selector with standard racing horse


Punk horse

Hippy Horse

Poser Horse


Detail from Pink Beauty "this is what it looks like when doves cry!"


Beermat Front

Beermat Back

Ian Sorensen

Ian Sorensen is a creative director who likes to write about himself in the third person. He has been making things look good for over 12 years and hopes to share his passion for good design / advertising / illustration with all those who visit this site. He also wishes you a good day!

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