- 24 Mar ’11
Ads Worth Spreading
I’ve long been an admirer of TED, if you are unfamiliar with the work they do, head over to their site and familiarise yourself with the overwhelming wealth of world class presentations they play host to. Professionals from every business and entertainment sector. From all corners of the world, with opinions and expertise you could never get together in one room.
The TED founder Chris Anderson, announced back in January that they were opening a competition called Ads Worth Spreading. Direct from the horses mouth here’s the idea:
“Our mission — of spreading ideas around the world — is supported in part by advertising. And we believe that advertising should evoke the same emotions a TEDTalk does — it should make you think, make you respond, make you want to share — a great idea, a product that makes the world better, an initiative that might change the world. Like YouTube, we want to see the same level of passion in online ads as we do in our TEDTalks. So, we’ve created a challenge called ‘Ads Worth Spreading’ to solicit the best ads that raise the bar, elevate the craft and invent new forms of online engagement.”
Well they have released the winners of the competition, the ads that are truly worth sharing. Here’s a short 3 minute overview of the initiative.
I cannot overstate how important an initiative like this is. The traditional model of T.V. advertising is slowly being replaced by online video and we are at a crossroads in terms of how we, as consumers, dictate to advertisers and marketers the type of content we want to consume. These videos represent, for me, advertising as an artform. A movement that can rise above the dross which pollutes our senses day in day out. The way we communicate to each other and content of the video we consume is being defined right now. What you watch is being monitored and similar content is being propogated. So if you feel that your visual consumption is veering a little towards the mundane, why not redress the balance. Stop trawling youtube for cat videos and laughing babies, relax for a few minutes and watch the playlist below. If you like something, share it. Impress upon others that thought, craftsmanship and the important issues of our day really matter. I for one, want to see work like flourish (and be involved, got a big budget and an opening for a Creative Director?). For every link you share, you have my thanks.
Chrysler: “Born of Fire” (Wieden+Kennedy)
The Nike Foundation: “Girl Effect, The Clock is Ticking” (Wieden+Kennedy)
Dulux: “Dulux Walls” (Euro RSCG London)
Intel: “The Chase” (Venables Bell & Partners)
Nokia: “The World’s Smallest Stop-Motion Character Animation” (Wieden + Kennedy London)
Hornbach and HEIMAT Berlin: “Infinite House” (@radical.media)
The Topsy Foundation: “Selinah” (Ogilvy Johannesburg)
Batelco: “Infinity” (FP7/DXB, Bahrain)
Savory Institute: “Changing Our Future” (Foresight Multimedia)
Target: “Kaleidoscopic Fashion Spectacular” (Mother NY and Legs Media)